About
Insight people, rooted in India
Since 2010, we've helped businesses understand India one city, one consumer and one decision at a time.
Our story
Built to make India understandable.
Market Research India brings together researchers, statisticians, moderators and field specialists from across India. We combine MNC-grade methods with a ground-level understanding of how India actually lives, shops and works.
Our clients include Indian conglomerates, multinational brands, consultancies, investors and the social sector.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
Method
How we work
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.