
For Australian businesses
Market research in India for Australia companies
Australian education, agri-food and mining companies research Indian demand and partners. We plan, field and analyse the work in India, and report it in English on your clock.
Quick answer
Market Research India is an India-based research consultancy that works for clients in Australia. You contract with us directly — no Indian entity needed — and we run market entry, B2B and consumer studies across 50 Indian cities, invoiced in USD, reported in English, with readouts at 2:00 pm AEST.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Why Australian companies research India first
Australian demand for Indian research clusters around education recruitment, agri-food trade and resources, and all three need the same thing: resolution. 'India' is not a recruitment market or a buyer. Specific districts of Punjab, Gujarat, Telangana and Andhra Pradesh are, and a named universe of industrial buyers is. We work at that level.
Source markets, not a country
Education demand concentrates in particular districts. Recruitment research is only useful at that resolution, and family influence differs sharply between them.
Agri-food supply chains
Exporters need evidence on trade channels, cold-chain reality and what Indian buyers will actually pay for imported quality.
A small, named buyer universe
In resources and industrial energy the buyers can be counted. In-depth interviews with plant and procurement heads beat any survey here.
Your afternoon, our morning
An Australian afternoon is the Indian morning, so a question raised in Sydney after lunch is answered before the field team logs off.
02
How a cross-border engagement runs
You are commissioning fieldwork in a market you cannot supervise in person, so the process is built around visibility: you see the instrument before it goes out, the progress while it is in field, and the assumptions behind every number that comes back.
- 1
Brief and mutual NDA
A 45-minute scoping call in your window — 1:00–6:00 pm AEST is 8:30 am–1:30 pm in India — your afternoon is our morning, so fieldwork questions turn around within one working day. We sign a mutual NDA before the brief is discussed in any detail, so nothing commercially sensitive travels unprotected.
- 2
Proposal and fixed costing
Within 24 hours you get a written proposal: objectives, method, sample plan by city, field timeline and a fixed fee in USD. No Indian entity, agent or local partner is required on your side to commission it.
- 3
Instrument design and translation
We draft the questionnaire or discussion guide in English for your sign-off, then translate it into the languages of each fieldwork city and back-translate so you can see exactly what was asked.
- 4
Fieldwork across Delhi NCR, Mumbai, Hyderabad and Bangalore and beyond
Our own supervised teams collect the data, with GPS tagging, audio back-checks and independent validation of a share of every interviewer's work. You get a progress tracker, not silence.
- 5
Analysis, modelling and quality control
Weighting, cross-tabulation and — where the brief calls for it — a sizing or pricing model whose assumptions are all visible and all editable by you.
- 6
Readout on your clock
A live debrief at a time that suits you (2:00 pm AEST is the usual slot), an English report and deck, the clean dataset, and two weeks of follow-up questions included.
03
The commercial and legal basics, from Australia
These are the questions overseas buyers ask before a brief is even written, so we answer them up front rather than in the small print of a proposal.
Working with us from abroad
- Contracting
- You contract directly with our Indian entity from Australia. No subsidiary, local agent or joint venture is needed on your side to commission a study.
- Invoicing
- Quoted and invoiced in USD; USD, EUR, GBP or INR are all available if your finance team prefers another. Payment stages are agreed in the proposal, not after the fact.
- Confidentiality
- A mutual NDA is signed before the brief is discussed in detail, and we never name a client or quote a finding publicly without written permission.
- Data protection
- NDA-first handling, named-access-only storage, encrypted transfer and deletion of raw files on your instruction.
- IP and ownership
- Instruments, transcripts, the clean dataset and the report are yours. We keep no right to resell commissioned findings to anyone else.
- Language
- English end to end for you. Instruments are translated for fieldwork in Indian languages and back-translated so the record shows exactly what respondents were asked.
- Observing fieldwork
- Focus groups stream live from viewing facilities with simultaneous English translation, and interview recordings and transcripts are shared as fieldwork progresses.
- Calls and readouts
- 1:00–6:00 pm AEST is 8:30 am–1:30 pm in India — your afternoon is our morning, so fieldwork questions turn around within one working day.
- Typical programme
- 6–9 weeks from signed brief to readout for a multi-city entry study; shorter for a single-city or online-only read.
Where your data sits
Scope of work
Studies that fit an India entry plan
These six carry most Australian entry programmes, roughly in the order they are commissioned: size the opportunity, test whether it is reachable, then price and position against the incumbents.
Strategy
Market Feasibility Studies
The whether, where and how of entry in one document: demand, competition, cost base, risks and a recommended first market.
ViewStrategy
Market Sizing & Forecasting
TAM, SAM and SOM built bottom-up with every assumption written down, so your board argues with the numbers rather than the method.
ViewQuantitative
Consumer Research
Who buys the category today, on which occasions, and what would move them to a Australian brand they have never heard of.
ViewStrategy
B2B Market Research
Interviews with the procurement heads, plant managers and distributors who decide whether your product ever gets bought here.
ViewQuantitative
Quantitative Surveys
Statistically robust urban and rural fieldwork, with sampling, quotas and weighting you can defend to a committee.
ViewQualitative
In-Depth Interviews
Senior one-to-one conversations for the cases where the buyer universe is small, named and impossible to survey.
View
Sector focus
Where Australian capital goes in India
Education & EdTech leads the corridor, but most programmes touch two or three of these. Each sector page sets out the audiences we recruit and the questions that category usually needs answered.
Education & EdTech
Programme choice, financing and family influence in the districts that send the most students abroad.
ViewAgriculture & Agritech
Farmer, dealer and trade-channel research for agri-inputs, grains and processed food.
ViewEnergy & Renewables
Industrial and household demand for solar, storage and green power, modelled bottom-up.
ViewFood & Beverage
Taste, menu and brand research for F&B brands, QSR chains and cloud kitchens.
ViewLogistics & Supply Chain
Shipper, carrier and warehousing research for logistics businesses.
ViewHealthcare
Insights for hospitals, diagnostics chains, clinics and health-tech platforms.
View
Sequencing
Where to start in India
Start with 4 metros — Delhi NCR, Mumbai, Hyderabad and Bangalore — which between them carry most of the demand Australian entrants are chasing. Once the proposition holds there, extend the same instrument to Ludhiana, Jalandhar, Chandigarh and Vijayawada to see whether it scales past the metros, where it usually costs less to grow.
Wave 1 · metro
Delhi NCR
Relevant here for Education & EdTech. The national capital region, a vast and diverse consumer market and India's policy hub.
ViewWave 1 · metro
Mumbai
India's financial capital and headquarters city for most FMCG, BFSI and media companies. Adds western coverage so the sample is not one region's view of India.
ViewWave 1 · metro
Hyderabad
A life-sciences and technology hub, often called the pharma capital of India. Adds southern coverage so the sample is not one region's view of India.
ViewWave 1 · metro
Bangalore
India's startup and technology capital, home to global capability centres and digital-first consumers. Adds southern coverage so the sample is not one region's view of India.
ViewWave 2 · Tier 2
Ludhiana
Punjab's industrial capital, known for bicycles, hosiery and machine parts. Overlaps directly with your Agriculture & Agritech work.
ViewWave 2 · Tier 2
Jalandhar
Relevant here for Education & EdTech. A sports-goods manufacturing centre with large NRI connections.
ViewWave 2 · Tier 2
Chandigarh
A planned city with one of India's highest per-capita incomes. Overlaps directly with your Education & EdTech work.
ViewWave 2 · Tier 2
Vijayawada
Agriculture & Agritech and Education & EdTech research lands well in this market. A trading and transport hub in the Krishna delta.
View
Before you brief us
Frequently asked questions
How do Australian companies commission research in India without an entity here?
You contract directly with our Indian entity from Australia. Send a brief by email or take a scoping call, we sign a mutual NDA, and a written proposal with a fixed fee follows within 24 hours. Everything after that — recruitment, translation, fieldwork, supervision and analysis — is run by our own teams on the ground.
Which currency do you invoice in, and how do payments work?
We quote and invoice in USD, and can switch to USD, EUR, GBP or INR if your finance team prefers. Payment stages are set out in the proposal before you sign, and we bill by international bank transfer against a standard invoice your accounts team can process.
How is our data protected once it leaves our side?
Confidentiality is set before the brief: a mutual NDA, named-access-only storage, encrypted transfer of every file, and no reuse of your material in another client's work. Raw files are deleted on your instruction, and delivered datasets are pseudonymised unless you need identifiers for follow-up.
Who owns the data, the instruments and the report?
You do. The questionnaire or discussion guide, the recordings and transcripts, the clean dataset and the final report are all yours on completion. We retain no right to resell commissioned findings, and we do not fold your data into a syndicated product.
Can our team in Australia observe the fieldwork?
Yes. Focus groups are streamed live from our viewing facilities with simultaneous English translation, so you can watch from Australia and send questions to the moderator in real time. Depth interviews are recorded and transcribed, and some clients fly in for a field visit during the first wave.
What does a multi-city India study cost, and how long does it take?
Cost depends on sample size, audience difficulty and how many cities you cover; a senior B2B study of 40 interviews prices very differently from a 2,000-respondent consumer survey. A typical multi-city entry programme runs 6–9 weeks from signed brief to readout, usually starting with Delhi NCR, Mumbai, Hyderabad and Bangalore. Share a brief and you get a fixed quote within 24 hours.
Engagement facts
- Time difference
- Morning overlap
- Usual readout slot
- 2:00 pm AEST
- Invoiced in
- USD or INR
- Reporting language
- English
- Before any brief
- Mutual NDA
- Field coverage
- 50 Indian cities
Keep exploring
Build your India programme from Australia
Cities, studies and sectors that matter to a Australian entry, grouped so you can scope the brief before you send it. Typical programme: 6–9 weeks, with readouts at 2:00 pm AEST.
India's metros
8Every entry programme starts with some combination of these eight cities.
Tier 2 cities worth adding
18Ranked by how closely each city's industrial base matches what Australian companies invest in here.
Studies for an entry programme
20Entry-stage work first, then the tracking and audit studies that follow a launch.
- Market Feasibility StudiesStrategy
- Market Sizing & ForecastingStrategy
- Consumer ResearchQuantitative
- B2B Market ResearchStrategy
- Quantitative SurveysQuantitative
- In-Depth InterviewsQualitative
- Focus Group DiscussionsQualitative
- CATI Telephone SurveysQuantitative
Show 12 more
- Online SurveysQuantitative
- Mystery ShoppingSpecialist
- Competitor AnalysisStrategy
- Brand Health TrackingQuantitative
- Customer Satisfaction & NPSQuantitative
- Product & Concept TestingQuantitative
- Pricing ResearchStrategy
- Ethnographic ResearchQualitative
- Healthcare Market ResearchSpecialist
- Retail Audit & DistributionSpecialist
- Usage & Attitude StudiesQuantitative
- Advertising & Media ResearchQuantitative
Sectors Australian companies research
6Each sector page covers the audiences, questions and methods we work with most there.
Sector and city deep dives
12Where Education & EdTech and Agriculture & Agritech meet a specific Indian market.
Other countries we work with
11The same cross-border model, run for buyers in eleven other markets.
Next step
From Australia to India, with evidence behind every step.