FMCG
Sizing the rural snacks opportunity across 9 states
Outcome: Identified 3 priority pack-price points, adopted in the national launch.
Case studies
Research that changed decisions
A selection of the projects we run for Indian and global clients.
Pharma
Physician study across 12 cities for a diabetes launch
Outcome: Shaped positioning and field force targeting for launch.
Automotive
EV purchase barriers among first-time buyers
Outcome: Informed a financing-led proposition that lifted enquiries.
BFSI
Digital lending trust study in Tier 2 India
Outcome: Redesigned onboarding, cutting drop-off at sign-up.
Market entry
India entry feasibility for a European engineering firm
Outcome: Board-approved entry plan with city prioritisation.
Retail
Mystery shopping programme across 400 stores
Outcome: A monthly scorecard now drives store incentives.