Industry expertise

Energy & Renewables market research in India

Research for solar, power, oil and gas and green-energy businesses.

Quick answer

Market Research India is a specialist energy & renewables research consultancy in India. We interview households, industrial buyers, installers in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali, Odia, Assamese and English, with field teams in 50 cities and 4 methods matched to how this sector actually buys.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

The decisions we help you make

Rooftop solar is sold to a household on payback and to a factory on tariff arbitrage, but both decisions stall in the same two places: the discom approval, and the question of who maintains the system in year four. Policy varies by state, so national averages are close to useless here.

How fast is rooftop solar being adopted?
What do industrial buyers need?
How do consumers view green energy?
At what payback period does a household stop deliberating and sign?
Which installer channel deserves investment, and which is damaging the brand after handover?

Tell us which of these you are actually facing and the design follows — sample, method and analysis plan are all downstream of the decision.

Who we talk to, and how we reach them

A sample is only as good as the definition behind it. Here is how each of these groups is found, screened and verified before anyone asks them a question.

Households
Screened on roof ownership and access, monthly electricity bill band and whether solar has already been quoted for, because stated intent without a usable roof is noise.
Industrial buyers
Recruited from industrial-estate and association frames, screened on connected load, tariff category and who signs off on capital expenditure or a power purchase agreement.
Installers
Sampled from empanelled vendor lists and local EPC networks, screened on installations actually completed in the last year, which filters out the registered-but-dormant.

Interviews run in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali, Odia, Assamese and English, with every questionnaire translated and back-translated before fieldwork. Moderators and interviewers are briefed on the energy & renewables category itself, not handed a script — which is the difference between a respondent answering politely and a respondent explaining themselves.

Methods that fit this sector

These four come up repeatedly in briefs from this sector. Each page explains the method in full and what it delivers.

What a typical study looks like

This is what a mid-sized study in this sector usually looks like. Smaller qualitative reads and larger tracking programmes scale from here.

Indicative scope — energy & renewables study

Typical sample: n=1,200 households across 6 states by tariff band, 120 industrial buyer interviews and 60 installer depths
Who we interview: Households, Industrial buyers, Installers — each recruited against a separate screener rather than drawn from one general sample.
Core methods: Market Feasibility Studies, B2B Market Research, Market Sizing & Forecasting, Quantitative Surveys
Fieldwork window: 5–6 weeks
Standard deliverables: Feasibility report, Entry strategy, Risk matrix, Account landscape
Signature output: A state-by-state payback and demand model with channel priorities attached
Lead time: 8–10 weeks from sign-off to debrief

Compliance, ethics and data quality

Research in this sector carries obligations that a generic fieldwork house will not have thought about. These are the ones we build into the protocol before the first interview is scheduled.

Policy stated, not promised
Subsidy, net-metering and tariff assumptions are shown as of a stated date, and respondents are told explicitly that these differ by state.
Industrial site safety
Plant visits follow the site's own PPE and permit rules, and interviews happen in offices rather than beside operating equipment.
Independent installer feedback
Installer opinions about brands are collected by an interviewer who does not disclose the sponsor until the debrief, so the feedback is about the product, not the audience.
Verification you can audit
Every household and installer we count is screened against a written definition, de-duplicated, GPS- and timestamp-logged in the field, and re-contacted on a 10% back-check with 10% of audio audited by a supervisor who did not run the interview.

What we will not do on a energy & renewables study

We will not substitute an audience without telling you, quietly loosen a screener to hit a quota, interview anyone who has not understood what they are consenting to, or move identifiable personal data outside India without your written agreement. If the fieldwork cannot be done properly, we say so at proposal stage rather than at debrief.

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Where the sector concentrates

The Indian cities that matter most for energy & renewables

These are the markets whose own economy is built on this sector, which is where fieldwork costs least per useful interview and where the trade will actually talk to you. Each page covers energy & renewables research in that city specifically.

Before you brief us

Frequently asked questions

What does a energy & renewables research project cost in India?

Cost follows the sample, the seniority of the audience and the number of cities. Reaching households costs a fraction of what it costs to reach installers, so the audience mix moves the number far more than the headline interview count. Send a brief and you get a fixed-fee proposal within 24 hours.

Which cities should a energy & renewables study cover?

Start where the sector concentrates — Nagpur, Vadodara, Visakhapatnam, Ranchi, Bhubaneswar — then add markets that match your distribution rather than the national map. Most clients run four to eight cities so results can be compared side by side.

How do you make sure respondents are genuinely industrial buyers?

Each audience has its own written screener and its own frame. Respondents are de-duplicated against past projects, fieldwork is GPS- and timestamp-logged, 10% are re-contacted on a back-check and 10% of audio is audited by a supervisor who did not conduct the interview.

How long does a energy & renewables study take?

Fieldwork of the scope described above runs 5–6 weeks, and the whole project is typically 8–10 weeks from sign-off to debrief. Fieldwork usually begins five to seven working days after sign-off, once screeners and translations are approved.

Which methods suit energy & renewables research best?

For this sector we most often use market feasibility studies, b2b market research, market sizing & forecasting, quantitative surveys. The right combination depends on whether you need to size something, explain it or test it — a brief that names the decision gets a sharper design than one that names a method.

What safeguards apply to energy & renewables fieldwork?

Subsidy, net-metering and tariff assumptions are shown as of a stated date, and respondents are told explicitly that these differ by state. Alongside that, all personal data is collected on informed consent, held in India, pseudonymised before analysis and deleted on an agreed schedule, in line with the DPDP Act, 2023 and the ESOMAR code.

Sector at a glance

Hub cities: 7
Audiences covered: 3
Fieldwork window: 5–6 weeks
Lead time: 8–10 weeks
Proposal: Within 24 hours

See related case studies

Keep exploring

Energy & Renewables research, city by city and method by method

Fifty cities, twenty methods and the sectors that sit closest to energy & renewables. Each page is written for that specific combination of market and approach.

Tier 1 metros

Full-scale quantitative fieldwork, viewing-facility groups and senior energy & renewables interviews in the eight largest markets.

Tier 2 growth markets

Forty-two cities where energy & renewables demand is forming fastest, each covered by a supervised local field team.

Show 34 more

Sectors that sit next to this one

These most often appear in the same programme as a energy & renewables study, either as an adjacent market or a shared audience.

All other industries

The rest of the thirty sectors we hold dedicated field and analysis experience in.

Show 17 more

Next step

Make your next energy & renewables decision with evidence.