India's market research partner
Evidence for every decision you make in India.
Market Research India is a full-service market research company offering consumer, B2B, healthcare and strategic research across 30 industries and 50 cities, for Indian businesses and global brands entering India.
What we do
Twenty research services, one accountable partner.
From a single focus group in Indore to a 20-city brand tracker, our teams design, run and analyse every stage in-house.
Consumer Research
Understand what Indian consumers buy, why they buy it and what would make them switch.
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B2B Market Research
Reach decision makers, procurement heads and channel partners across Indian industry.
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Focus Group Discussions
Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.
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In-Depth Interviews
One-to-one conversations that uncover the motivations behind decisions.
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Quantitative Surveys
Statistically robust surveys with sound sampling designs across urban and rural India.
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CATI Telephone Surveys
Computer-assisted telephone interviewing from our multilingual call centre.
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Online Surveys
Fast, cost-effective online research using verified Indian respondent panels.
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Mystery Shopping
Measure the real customer experience in stores, branches, showrooms and call centres.
ExploreWhy us
MNC-grade rigour, with deep local roots.
- Pan-India field network. Supervised teams in 50 Tier 1 and Tier 2 cities, plus rural coverage.
- 14 Indian languages. Native moderators and interviewers, with back-translated questionnaires.
- Quality you can audit. GPS-tagged interviews, audio back-checks and a process aligned to ISO 20252.
- Senior-led insight. Every project is led by a research director with 10+ years of experience.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
Industries
Specialists in 30 industries.
FMCG research
Research for packaged foods, home care and personal care brands across general and modern trade.
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Healthcare research
Insights for hospitals, diagnostics chains, clinics and health-tech platforms.
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Pharmaceuticals research
Prescriber, chemist and patient research for Indian and global pharma companies.
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Banking & Financial Services research
Customer, channel and product research for banks, NBFCs and wealth managers.
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Insurance research
Research on purchase journeys, agent channels and claims experience for insurers.
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Automotive research
Research for car, two-wheeler and component makers, from concept clinics to dealer studies.
ExploreLocations
On the ground in every major Indian market.
Mumbai
Market research in Mumbai
Delhi NCR
Market research in Delhi NCR
Bangalore
Market research in Bangalore
Chennai
Market research in Chennai
Hyderabad
Market research in Hyderabad
Kolkata
Market research in Kolkata
Pune
Market research in Pune
Ahmedabad
Market research in Ahmedabad
For global clients
Planning market research in India from abroad?
We are the on-the-ground partner for international brands, consultancies and investors. You get English reporting, time-zone-friendly project management and pricing in USD, GBP or EUR.
How we work
A proven five-step research process.
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
"Their Tier 2 city fieldwork changed how we think about distribution. Insightful, fast and genuinely rigorous."
"The India entry study gave our board the confidence to invest. Clear, honest and commercially sharp."
"Their physician research across 12 cities was the best-run study we've commissioned in Asia."