Market research company in Delhi NCR

The facts below decide most of what a Delhi NCR proposal will say: who can be reached, in which languages, over what geography and how quickly.

Everything below is executed by the Delhi NCR team itself. Where a capability depends on something the city does not have, it says so rather than promising it.

• A resident, supervised field team

  Around 18 trained interviewers work out of Delhi NCR under a local supervisor, not a crew flown in for the week. Capacity runs to roughly 2,000–2,500 completed face-to-face interviews a month before we need to draft in neighbouring Delhi teams.

• Languages and translation control

  Interviewing in Hindi, Punjabi and English. Every questionnaire and discussion guide is translated, independently back-translated and piloted on eight to ten respondents before full launch, so scale points mean the same thing in each language version.

• Quality control you can audit

  GPS and timestamp tagging on every CAPI interview, full audio capture, and telephone back-checks on at least 20% of the sample. Rejected interviews are re-fielded, and the audit trail ships with the dataset rather than on request.

• Telephone and online capacity

  CATI from our multilingual centre reaches Delhi NCR and the wider Delhi numbering ranges, which is the practical route to time-poor professionals who will not give a doorstep interviewer 25 minutes. Online panel sample is available for digitally active segments.

• Qualitative recruitment

  Screened recruitment for focus groups and depths in Delhi NCR viewing facilities, with client viewing rooms, simultaneous translation and same-evening debriefs. Low-incidence and senior B2B recruits typically need 10–14 days.

• Intercepts, store and trade work

  Shopper intercepts, exit interviews and retail audits across Connaught Place, Saket, Karol Bagh, Lajpat Nagar and the main Delhi NCR market streets. Mall and modern-trade work needs written permission from centre management or the retailer's head office, which we arrange — usually three to five working days ahead of fieldwork.