Agriculture & Agritech · Product & Concept Testing

Product & Concept Testing for the Agriculture & Agritech industry

Test concepts, prototypes, packaging and taste before you launch.

Quick answer

Market Research India offers product & concept testing for Agriculture & Agritech companies in India. Methods include central location tests, home-use tests, monadic testing, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Farmer, dealer and supply-chain research for agri-input and agritech companies. Product & Concept Testing gives agriculture & agritech teams clear evidence for their decisions.

We design every product & concept testing study around the realities of the agriculture & agritech market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Central location tests
Home-use tests
Monadic testing
Sensory panels

Deliverables

Go/no-go scores
Optimisation guidance
Volume forecasts

Agriculture & Agritech questions this answers

How do farmers choose seeds and inputs?
What role do dealers play?
How are digital tools being adopted?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does product & concept testing cover for the agriculture & agritech industry?

Typical outputs include go/no-go scores, optimisation guidance, volume forecasts, built around the questions that matter in agriculture & agritech.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

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Next step

Commission product & concept testing for your agriculture & agritech business.