Banking & Financial Services · In-Depth Interviews

In-Depth Interviews for the Banking & Financial Services industry

One-to-one conversations that uncover the motivations behind decisions.

Quick answer

Market Research India offers in-depth interviews for Banking & Financial Services companies in India. Methods include face-to-face idis, telephonic idis, expert interviews, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Customer, channel and product research for banks, NBFCs and wealth managers. In-Depth Interviews gives banking & financial services teams clear evidence for their decisions.

We design every in-depth interviews study around the realities of the banking & financial services market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Face-to-face IDIs
Telephonic IDIs
Expert interviews
Paired depths

Deliverables

Transcripts
Thematic analysis
Persona profiles

Banking & Financial Services questions this answers

Why do customers switch banks?
How is credit demand changing in Tier 2 cities?
What builds trust in digital lending?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does in-depth interviews cover for the banking & financial services industry?

Typical outputs include transcripts, thematic analysis, persona profiles, built around the questions that matter in banking & financial services.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Keep exploring

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Next step

Commission in-depth interviews for your banking & financial services business.