Beauty & Personal Care · Retail Audit & Distribution

Retail Audit & Distribution for the Beauty & Personal Care industry

Measure availability, visibility and share of shelf in general and modern trade.

Quick answer

Market Research India offers retail audit & distribution for Beauty & Personal Care companies in India. Methods include store census, shelf audits, distribution checks, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Research for skincare, cosmetics, salons and wellness brands. Retail Audit & Distribution gives beauty & personal care teams clear evidence for their decisions.

We design every retail audit & distribution study around the realities of the beauty & personal care market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Store census
Shelf audits
Distribution checks
Planogram compliance

Deliverables

Numeric distribution
Out-of-stock reports
Visibility scores

Beauty & Personal Care questions this answers

What drives D2C beauty loyalty?
How do influencers affect purchase?
Which ingredients do buyers trust?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does retail audit & distribution cover for the beauty & personal care industry?

Typical outputs include numeric distribution, out-of-stock reports, visibility scores, built around the questions that matter in beauty & personal care.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

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Next step

Commission retail audit & distribution for your beauty & personal care business.