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Electric Vehicles · Focus Group Discussions

Focus Group Discussions for the Electric Vehicles industry

Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.

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Quick answer

Market Research India offers focus group discussions for Electric Vehicles companies in India. Methods include recruited fgds, mini-groups, online boards, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Adoption, charging and pricing research for India's fast-growing EV market. Focus Group Discussions gives electric vehicles teams clear evidence for their decisions.

We design every focus group discussions study around the realities of the electric vehicles market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • Recruited FGDs
  • Mini-groups
  • Online boards
  • Bilingual moderation

03

Deliverables

  • Video highlights
  • Verbatim themes
  • Insight report

04

Electric Vehicles questions this answers

  • What stops people buying an EV?
  • Where is charging infrastructure needed?
  • How price-sensitive is the e-two-wheeler buyer?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does focus group discussions cover for the electric vehicles industry?

Typical outputs include video highlights, verbatim themes, insight report, built around the questions that matter in electric vehicles.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Electric Vehicles focus group discussions: get a proposal.

Next step

Commission focus group discussions for your electric vehicles business.

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