Information Technology & SaaS · Brand Health Tracking

Brand Health Tracking for the Information Technology & SaaS industry

Track awareness, consideration, preference and equity over time.

Quick answer

Market Research India offers brand health tracking for Information Technology & SaaS companies in India. Methods include continuous tracking, brand funnel, equity models, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

B2B research for IT services, SaaS and cloud companies selling in India. Brand Health Tracking gives information technology & saas teams clear evidence for their decisions.

We design every brand health tracking study around the realities of the information technology & saas market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Continuous tracking
Brand funnel
Equity models
Ad recall

Deliverables

Wave reports
Trend dashboards
Equity scores

Information Technology & SaaS questions this answers

How do Indian SMEs buy software?
Who influences IT purchase decisions?
What is the competitive win rate?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does brand health tracking cover for the information technology & saas industry?

Typical outputs include wave reports, trend dashboards, equity scores, built around the questions that matter in information technology & saas.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

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Next step

Commission brand health tracking for your information technology & saas business.