Market research services across India

Consumer Research

Understand what Indian consumers buy, why they buy it and what would make them switch.

B2B Market Research

Reach decision makers, procurement heads and channel partners across Indian industry.

Focus Group Discussions

Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.

In-Depth Interviews

One-to-one conversations that uncover the motivations behind decisions.

Quantitative Surveys

Statistically robust surveys with sound sampling designs across urban and rural India.

CATI Telephone Surveys

Computer-assisted telephone interviewing from our multilingual call centre.

Online Surveys

Fast, cost-effective online research using verified Indian respondent panels.

Mystery Shopping

Measure the real customer experience in stores, branches, showrooms and call centres.

Market Feasibility Studies

Decide whether, where and how to enter a market in India with confidence.

Competitor Analysis

A clear view of competitor positioning, pricing, distribution and strategy.

Brand Health Tracking

Track awareness, consideration, preference and equity over time.

Customer Satisfaction & NPS

Measure loyalty and find the levers that keep customers coming back.

Product & Concept Testing

Test concepts, prototypes, packaging and taste before you launch.

Pricing Research

Set prices that the Indian market will accept and that protect your margins.

Market Sizing & Forecasting

Reliable TAM, SAM and SOM estimates with clear assumptions.

Ethnographic Research

Observe real behaviour in homes, shops and workplaces across India.

Healthcare Market Research

Research with doctors, chemists, hospitals and patients under strict compliance.

Retail Audit & Distribution

Measure availability, visibility and share of shelf in general and modern trade.

Usage & Attitude Studies

A foundational picture of category usage, habits and attitudes.

Advertising & Media Research

Pre-test and post-test campaigns across TV, digital and outdoor.