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Consumer Durables & Electronics · CATI Telephone Surveys

CATI Telephone Surveys for the Consumer Durables & Electronics industry

Computer-assisted telephone interviewing from our multilingual call centre.

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Quick answer

Market Research India offers cati telephone surveys for Consumer Durables & Electronics companies in India. Methods include cati scripting, quota control, call monitoring, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Research on appliances, electronics and smartphones, from purchase to after-sales. CATI Telephone Surveys gives consumer durables & electronics teams clear evidence for their decisions.

We design every cati telephone surveys study around the realities of the consumer durables & electronics market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • CATI scripting
  • Quota control
  • Call monitoring
  • Multilingual teams

03

Deliverables

  • Daily progress
  • Clean datasets
  • Topline reports

04

Consumer Durables & Electronics questions this answers

  • What triggers an appliance upgrade?
  • How do buyers research online?
  • How good is after-sales service?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does cati telephone surveys cover for the consumer durables & electronics industry?

Typical outputs include daily progress, clean datasets, topline reports, built around the questions that matter in consumer durables & electronics.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Consumer Durables & Electronics cati telephone surveys: get a proposal.

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Next step

Commission cati telephone surveys for your consumer durables & electronics business.

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