MMarket ResearchIndia

Consumer Durables & Electronics · Customer Satisfaction & NPS

Customer Satisfaction & NPS for the Consumer Durables & Electronics industry

Measure loyalty and find the levers that keep customers coming back.

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Quick answer

Market Research India offers customer satisfaction & nps for Consumer Durables & Electronics companies in India. Methods include nps programmes, csat surveys, touchpoint analysis, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Research on appliances, electronics and smartphones, from purchase to after-sales. Customer Satisfaction & NPS gives consumer durables & electronics teams clear evidence for their decisions.

We design every customer satisfaction & nps study around the realities of the consumer durables & electronics market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • NPS programmes
  • CSAT surveys
  • Touchpoint analysis
  • Closed-loop feedback

03

Deliverables

  • NPS dashboard
  • Driver analysis
  • Action plans

04

Consumer Durables & Electronics questions this answers

  • What triggers an appliance upgrade?
  • How do buyers research online?
  • How good is after-sales service?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does customer satisfaction & nps cover for the consumer durables & electronics industry?

Typical outputs include nps dashboard, driver analysis, action plans, built around the questions that matter in consumer durables & electronics.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Consumer Durables & Electronics customer satisfaction & nps: get a proposal.

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Next step

Commission customer satisfaction & nps for your consumer durables & electronics business.

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