MMarket ResearchIndia

Energy & Renewables · Ethnographic Research

Ethnographic Research for the Energy & Renewables industry

Observe real behaviour in homes, shops and workplaces across India.

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Quick answer

Market Research India offers ethnographic research for Energy & Renewables companies in India. Methods include in-home immersions, shop-alongs, diary studies, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Research for solar, power, oil and gas and green-energy businesses. Ethnographic Research gives energy & renewables teams clear evidence for their decisions.

We design every ethnographic research study around the realities of the energy & renewables market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • In-home immersions
  • Shop-alongs
  • Diary studies
  • Video ethnography

03

Deliverables

  • Behaviour maps
  • Video stories
  • Opportunity areas

04

Energy & Renewables questions this answers

  • How fast is rooftop solar being adopted?
  • What do industrial buyers need?
  • How do consumers view green energy?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does ethnographic research cover for the energy & renewables industry?

Typical outputs include behaviour maps, video stories, opportunity areas, built around the questions that matter in energy & renewables.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Energy & Renewables ethnographic research: get a proposal.

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Next step

Commission ethnographic research for your energy & renewables business.

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