Government & Social Sector · Advertising & Media Research

Advertising & Media Research for the Government & Social Sector industry

Pre-test and post-test campaigns across TV, digital and outdoor.

Quick answer

Market Research India offers advertising & media research for Government & Social Sector companies in India. Methods include ad pre-testing, campaign tracking, media habits, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Baseline, impact evaluation and citizen research for government bodies and NGOs. Advertising & Media Research gives government & social sector teams clear evidence for their decisions.

We design every advertising & media research study around the realities of the government & social sector market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Ad pre-testing
Campaign tracking
Media habits
Creative diagnostics

Deliverables

Ad effectiveness scores
Creative guidance
Media mix insights

Government & Social Sector questions this answers

Is a programme reaching its beneficiaries?
How do citizens rate a service?
What is the baseline before launch?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does advertising & media research cover for the government & social sector industry?

Typical outputs include ad effectiveness scores, creative guidance, media mix insights, built around the questions that matter in government & social sector.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Keep exploring

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Next step

Commission advertising & media research for your government & social sector business.