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E-commerce & Quick Commerce · Pricing Research

Pricing Research for the E-commerce & Quick Commerce industry

Set prices that the Indian market will accept and that protect your margins.

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Quick answer

Market Research India offers pricing research for E-commerce & Quick Commerce companies in India. Methods include van westendorp, gabor-granger, conjoint analysis, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Research on online shoppers, sellers and delivery experience. Pricing Research gives e-commerce & quick commerce teams clear evidence for their decisions.

We design every pricing research study around the realities of the e-commerce & quick commerce market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • Van Westendorp
  • Gabor-Granger
  • Conjoint analysis
  • Price elasticity

03

Deliverables

  • Optimal price range
  • Demand curves
  • Pack-price architecture

04

E-commerce & Quick Commerce questions this answers

  • What keeps shoppers loyal to an app?
  • How do Tier 2 users shop online?
  • What do sellers need from marketplaces?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does pricing research cover for the e-commerce & quick commerce industry?

Typical outputs include optimal price range, demand curves, pack-price architecture, built around the questions that matter in e-commerce & quick commerce.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

E-commerce & Quick Commerce pricing research: get a proposal.

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Next step

Commission pricing research for your e-commerce & quick commerce business.

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