MMarket ResearchIndia

Hospitality & Tourism · Advertising & Media Research

Advertising & Media Research for the Hospitality & Tourism industry

Pre-test and post-test campaigns across TV, digital and outdoor.

See case studies

Quick answer

Market Research India offers advertising & media research for Hospitality & Tourism companies in India. Methods include ad pre-testing, campaign tracking, media habits, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Guest experience, demand and destination research for hotels and travel brands. Advertising & Media Research gives hospitality & tourism teams clear evidence for their decisions.

We design every advertising & media research study around the realities of the hospitality & tourism market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • Ad pre-testing
  • Campaign tracking
  • Media habits
  • Creative diagnostics

03

Deliverables

  • Ad effectiveness scores
  • Creative guidance
  • Media mix insights

04

Hospitality & Tourism questions this answers

  • What do business travellers expect?
  • How do guests choose a hotel?
  • Where is leisure demand growing?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does advertising & media research cover for the hospitality & tourism industry?

Typical outputs include ad effectiveness scores, creative guidance, media mix insights, built around the questions that matter in hospitality & tourism.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Hospitality & Tourism advertising & media research: get a proposal.

Keep exploring

Explore more

Next step

Commission advertising & media research for your hospitality & tourism business.

Powered byIRPR