MMarket ResearchIndia

Hospitality & Tourism · In-Depth Interviews

In-Depth Interviews for the Hospitality & Tourism industry

One-to-one conversations that uncover the motivations behind decisions.

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Quick answer

Market Research India offers in-depth interviews for Hospitality & Tourism companies in India. Methods include face-to-face idis, telephonic idis, expert interviews, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Guest experience, demand and destination research for hotels and travel brands. In-Depth Interviews gives hospitality & tourism teams clear evidence for their decisions.

We design every in-depth interviews study around the realities of the hospitality & tourism market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • Face-to-face IDIs
  • Telephonic IDIs
  • Expert interviews
  • Paired depths

03

Deliverables

  • Transcripts
  • Thematic analysis
  • Persona profiles

04

Hospitality & Tourism questions this answers

  • What do business travellers expect?
  • How do guests choose a hotel?
  • Where is leisure demand growing?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does in-depth interviews cover for the hospitality & tourism industry?

Typical outputs include transcripts, thematic analysis, persona profiles, built around the questions that matter in hospitality & tourism.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Hospitality & Tourism in-depth interviews: get a proposal.

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Next step

Commission in-depth interviews for your hospitality & tourism business.

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