Fintech · Advertising & Media Research
Advertising & Media Research for the Fintech industry
Pre-test and post-test campaigns across TV, digital and outdoor.
Quick answer
Market Research India offers advertising & media research for Fintech companies in India. Methods include ad pre-testing, campaign tracking, media habits, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Adoption, trust and UX research for payments, lending and wealth apps. Advertising & Media Research gives fintech teams clear evidence for their decisions.
We design every advertising & media research study around the realities of the fintech market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Ad pre-testing
- Campaign tracking
- Media habits
- Creative diagnostics
03
Deliverables
- Ad effectiveness scores
- Creative guidance
- Media mix insights
04
Fintech questions this answers
- What builds trust in a new app?
- How is UPI changing behaviour?
- Why do users drop off at sign-up?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does advertising & media research cover for the fintech industry?
Typical outputs include ad effectiveness scores, creative guidance, media mix insights, built around the questions that matter in fintech.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
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- Fintech market feasibility studies
- Fintech competitor analysis
- Fintech brand health tracking
- Fintech customer satisfaction & nps
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- Fintech pricing research
- Fintech market sizing & forecasting
- Fintech ethnographic research
- Fintech healthcare market research
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- Fintech usage & attitude studies
Next step
Commission advertising & media research for your fintech business.