Fintech · Focus Group Discussions
Focus Group Discussions for the Fintech industry
Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.
Quick answer
Market Research India offers focus group discussions for Fintech companies in India. Methods include recruited fgds, mini-groups, online boards, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Adoption, trust and UX research for payments, lending and wealth apps. Focus Group Discussions gives fintech teams clear evidence for their decisions.
We design every focus group discussions study around the realities of the fintech market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Recruited FGDs
- Mini-groups
- Online boards
- Bilingual moderation
03
Deliverables
- Video highlights
- Verbatim themes
- Insight report
04
Fintech questions this answers
- What builds trust in a new app?
- How is UPI changing behaviour?
- Why do users drop off at sign-up?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does focus group discussions cover for the fintech industry?
Typical outputs include video highlights, verbatim themes, insight report, built around the questions that matter in fintech.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
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- Fintech usage & attitude studies
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Next step
Commission focus group discussions for your fintech business.