Fintech · Ethnographic Research
Ethnographic Research for the Fintech industry
Observe real behaviour in homes, shops and workplaces across India.
Quick answer
Market Research India offers ethnographic research for Fintech companies in India. Methods include in-home immersions, shop-alongs, diary studies, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Adoption, trust and UX research for payments, lending and wealth apps. Ethnographic Research gives fintech teams clear evidence for their decisions.
We design every ethnographic research study around the realities of the fintech market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- In-home immersions
- Shop-alongs
- Diary studies
- Video ethnography
03
Deliverables
- Behaviour maps
- Video stories
- Opportunity areas
04
Fintech questions this answers
- What builds trust in a new app?
- How is UPI changing behaviour?
- Why do users drop off at sign-up?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does ethnographic research cover for the fintech industry?
Typical outputs include behaviour maps, video stories, opportunity areas, built around the questions that matter in fintech.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Fintech research in top cities
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19- Fintech consumer research
- Fintech b2b market research
- Fintech focus group discussions
- Fintech in-depth interviews
- Fintech quantitative surveys
- Fintech cati telephone surveys
- Fintech online surveys
- Fintech mystery shopping
Show 11 more
- Fintech market feasibility studies
- Fintech competitor analysis
- Fintech brand health tracking
- Fintech customer satisfaction & nps
- Fintech product & concept testing
- Fintech pricing research
- Fintech market sizing & forecasting
- Fintech healthcare market research
- Fintech retail audit & distribution
- Fintech usage & attitude studies
- Fintech advertising & media research
Next step
Commission ethnographic research for your fintech business.