Media & Entertainment · B2B Market Research

B2B Market Research for the Media & Entertainment industry

Reach decision makers, procurement heads and channel partners across Indian industry.

Quick answer

Market Research India offers b2b market research for Media & Entertainment companies in India. Methods include cxo interviews, channel checks, distributor surveys, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Audience, content and platform research for OTT, TV, radio and publishers. B2B Market Research gives media & entertainment teams clear evidence for their decisions.

We design every b2b market research study around the realities of the media & entertainment market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

CXO interviews
Channel checks
Distributor surveys
Buyer journey mapping

Deliverables

Account landscape
Decision-maker insights
Go-to-market plan

Media & Entertainment questions this answers

What makes viewers subscribe to OTT?
How are regional languages growing?
What content do audiences want?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does b2b market research cover for the media & entertainment industry?

Typical outputs include account landscape, decision-maker insights, go-to-market plan, built around the questions that matter in media & entertainment.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

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Next step

Commission b2b market research for your media & entertainment business.