Media & Entertainment · Brand Health Tracking

Brand Health Tracking for the Media & Entertainment industry

Track awareness, consideration, preference and equity over time.

Quick answer

Market Research India offers brand health tracking for Media & Entertainment companies in India. Methods include continuous tracking, brand funnel, equity models, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Audience, content and platform research for OTT, TV, radio and publishers. Brand Health Tracking gives media & entertainment teams clear evidence for their decisions.

We design every brand health tracking study around the realities of the media & entertainment market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Continuous tracking
Brand funnel
Equity models
Ad recall

Deliverables

Wave reports
Trend dashboards
Equity scores

Media & Entertainment questions this answers

What makes viewers subscribe to OTT?
How are regional languages growing?
What content do audiences want?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does brand health tracking cover for the media & entertainment industry?

Typical outputs include wave reports, trend dashboards, equity scores, built around the questions that matter in media & entertainment.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

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Next step

Commission brand health tracking for your media & entertainment business.