Media & Entertainment · Focus Group Discussions

Focus Group Discussions for the Media & Entertainment industry

Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.

Quick answer

Market Research India offers focus group discussions for Media & Entertainment companies in India. Methods include recruited fgds, mini-groups, online boards, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Audience, content and platform research for OTT, TV, radio and publishers. Focus Group Discussions gives media & entertainment teams clear evidence for their decisions.

We design every focus group discussions study around the realities of the media & entertainment market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

Recruited FGDs
Mini-groups
Online boards
Bilingual moderation

Deliverables

Video highlights
Verbatim themes
Insight report

Media & Entertainment questions this answers

What makes viewers subscribe to OTT?
How are regional languages growing?
What content do audiences want?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does focus group discussions cover for the media & entertainment industry?

Typical outputs include video highlights, verbatim themes, insight report, built around the questions that matter in media & entertainment.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

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Next step

Commission focus group discussions for your media & entertainment business.