Media & Entertainment · Mystery Shopping

Mystery Shopping for the Media & Entertainment industry

Measure the real customer experience in stores, branches, showrooms and call centres.

Quick answer

Market Research India offers mystery shopping for Media & Entertainment companies in India. Methods include in-store audits, phone mystery calls, digital mystery shops, with fieldwork in 50 cities.

Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.

2,400+

Projects delivered

Cities with field teams

Industries covered

Indian languages

Overview

Audience, content and platform research for OTT, TV, radio and publishers. Mystery Shopping gives media & entertainment teams clear evidence for their decisions.

We design every mystery shopping study around the realities of the media & entertainment market: who buys, who influences the purchase, and how channels work across urban and rural India.

Methods

In-store audits
Phone mystery calls
Digital mystery shops
Compliance checks

Deliverables

Scorecards
Outlet rankings
Photo and audio evidence

Media & Entertainment questions this answers

What makes viewers subscribe to OTT?
How are regional languages growing?
What content do audiences want?

How we work

Our research process

01
Discovery
We turn your business question into clear research objectives.
02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
04
Analysis
Statistical and thematic analysis by senior researchers.
05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does mystery shopping cover for the media & entertainment industry?

Typical outputs include scorecards, outlet rankings, photo and audio evidence, built around the questions that matter in media & entertainment.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Keep exploring

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Next step

Commission mystery shopping for your media & entertainment business.