Retail · Focus Group Discussions
Focus Group Discussions for the Retail industry
Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.
Quick answer
Market Research India offers focus group discussions for Retail companies in India. Methods include recruited fgds, mini-groups, online boards, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Shopper, store and format research for modern retail chains and malls. Focus Group Discussions gives retail teams clear evidence for their decisions.
We design every focus group discussions study around the realities of the retail market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Recruited FGDs
- Mini-groups
- Online boards
- Bilingual moderation
03
Deliverables
- Video highlights
- Verbatim themes
- Insight report
04
Retail questions this answers
- Why do shoppers choose one mall over another?
- What drives basket size?
- How is quick-commerce affecting stores?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does focus group discussions cover for the retail industry?
Typical outputs include video highlights, verbatim themes, insight report, built around the questions that matter in retail.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Retail research in top cities
20More retail services
19- Retail consumer research
- Retail b2b market research
- Retail in-depth interviews
- Retail quantitative surveys
- Retail cati telephone surveys
- Retail online surveys
- Retail mystery shopping
- Retail market feasibility studies
Show 11 more
- Retail competitor analysis
- Retail brand health tracking
- Retail customer satisfaction & nps
- Retail product & concept testing
- Retail pricing research
- Retail market sizing & forecasting
- Retail ethnographic research
- Retail healthcare market research
- Retail retail audit & distribution
- Retail usage & attitude studies
- Retail advertising & media research
Next step
Commission focus group discussions for your retail business.