Retail · Retail Audit & Distribution
Retail Audit & Distribution for the Retail industry
Measure availability, visibility and share of shelf in general and modern trade.
Quick answer
Market Research India offers retail audit & distribution for Retail companies in India. Methods include store census, shelf audits, distribution checks, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Shopper, store and format research for modern retail chains and malls. Retail Audit & Distribution gives retail teams clear evidence for their decisions.
We design every retail audit & distribution study around the realities of the retail market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Store census
- Shelf audits
- Distribution checks
- Planogram compliance
03
Deliverables
- Numeric distribution
- Out-of-stock reports
- Visibility scores
04
Retail questions this answers
- Why do shoppers choose one mall over another?
- What drives basket size?
- How is quick-commerce affecting stores?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does retail audit & distribution cover for the retail industry?
Typical outputs include numeric distribution, out-of-stock reports, visibility scores, built around the questions that matter in retail.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Retail research in top cities
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19- Retail consumer research
- Retail b2b market research
- Retail focus group discussions
- Retail in-depth interviews
- Retail quantitative surveys
- Retail cati telephone surveys
- Retail online surveys
- Retail mystery shopping
Show 11 more
- Retail market feasibility studies
- Retail competitor analysis
- Retail brand health tracking
- Retail customer satisfaction & nps
- Retail product & concept testing
- Retail pricing research
- Retail market sizing & forecasting
- Retail ethnographic research
- Retail healthcare market research
- Retail usage & attitude studies
- Retail advertising & media research
Next step
Commission retail audit & distribution for your retail business.