Retail · Usage & Attitude Studies
Usage & Attitude Studies for the Retail industry
A foundational picture of category usage, habits and attitudes.
Quick answer
Market Research India offers usage & attitude studies for Retail companies in India. Methods include category deep-dives, habits and practices, attitudinal scales, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Shopper, store and format research for modern retail chains and malls. Usage & Attitude Studies gives retail teams clear evidence for their decisions.
We design every usage & attitude studies study around the realities of the retail market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Category deep-dives
- Habits and practices
- Attitudinal scales
- Occasion mapping
03
Deliverables
- Category map
- Opportunity sizing
- Segment profiles
04
Retail questions this answers
- Why do shoppers choose one mall over another?
- What drives basket size?
- How is quick-commerce affecting stores?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does usage & attitude studies cover for the retail industry?
Typical outputs include category map, opportunity sizing, segment profiles, built around the questions that matter in retail.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Retail research in top cities
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19- Retail consumer research
- Retail b2b market research
- Retail focus group discussions
- Retail in-depth interviews
- Retail quantitative surveys
- Retail cati telephone surveys
- Retail online surveys
- Retail mystery shopping
Show 11 more
- Retail market feasibility studies
- Retail competitor analysis
- Retail brand health tracking
- Retail customer satisfaction & nps
- Retail product & concept testing
- Retail pricing research
- Retail market sizing & forecasting
- Retail ethnographic research
- Retail healthcare market research
- Retail retail audit & distribution
- Retail advertising & media research
Next step
Commission usage & attitude studies for your retail business.