FMCG · Advertising & Media Research
Advertising & Media Research for the FMCG industry
Pre-test and post-test campaigns across TV, digital and outdoor.
Quick answer
Market Research India offers advertising & media research for FMCG companies in India. Methods include ad pre-testing, campaign tracking, media habits, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research for packaged foods, home care and personal care brands across general and modern trade. Advertising & Media Research gives fmcg teams clear evidence for their decisions.
We design every advertising & media research study around the realities of the fmcg market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Ad pre-testing
- Campaign tracking
- Media habits
- Creative diagnostics
03
Deliverables
- Ad effectiveness scores
- Creative guidance
- Media mix insights
04
FMCG questions this answers
- Which pack sizes win in rural markets?
- How are D2C brands changing loyalty?
- What drives trial at the kirana store?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does advertising & media research cover for the fmcg industry?
Typical outputs include ad effectiveness scores, creative guidance, media mix insights, built around the questions that matter in fmcg.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
FMCG research in top cities
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19- FMCG consumer research
- FMCG b2b market research
- FMCG focus group discussions
- FMCG in-depth interviews
- FMCG quantitative surveys
- FMCG cati telephone surveys
- FMCG online surveys
- FMCG mystery shopping
Show 11 more
- FMCG market feasibility studies
- FMCG competitor analysis
- FMCG brand health tracking
- FMCG customer satisfaction & nps
- FMCG product & concept testing
- FMCG pricing research
- FMCG market sizing & forecasting
- FMCG ethnographic research
- FMCG healthcare market research
- FMCG retail audit & distribution
- FMCG usage & attitude studies
Next step
Commission advertising & media research for your fmcg business.