FMCG · Retail Audit & Distribution
Retail Audit & Distribution for the FMCG industry
Measure availability, visibility and share of shelf in general and modern trade.
Quick answer
Market Research India offers retail audit & distribution for FMCG companies in India. Methods include store census, shelf audits, distribution checks, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research for packaged foods, home care and personal care brands across general and modern trade. Retail Audit & Distribution gives fmcg teams clear evidence for their decisions.
We design every retail audit & distribution study around the realities of the fmcg market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Store census
- Shelf audits
- Distribution checks
- Planogram compliance
03
Deliverables
- Numeric distribution
- Out-of-stock reports
- Visibility scores
04
FMCG questions this answers
- Which pack sizes win in rural markets?
- How are D2C brands changing loyalty?
- What drives trial at the kirana store?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does retail audit & distribution cover for the fmcg industry?
Typical outputs include numeric distribution, out-of-stock reports, visibility scores, built around the questions that matter in fmcg.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
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- FMCG product & concept testing
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- FMCG ethnographic research
- FMCG healthcare market research
- FMCG usage & attitude studies
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Next step
Commission retail audit & distribution for your fmcg business.