FMCG · Focus Group Discussions
Focus Group Discussions for the FMCG industry
Moderated group discussions in viewing facilities and online, in English and 12+ Indian languages.
Quick answer
Market Research India offers focus group discussions for FMCG companies in India. Methods include recruited fgds, mini-groups, online boards, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research for packaged foods, home care and personal care brands across general and modern trade. Focus Group Discussions gives fmcg teams clear evidence for their decisions.
We design every focus group discussions study around the realities of the fmcg market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Recruited FGDs
- Mini-groups
- Online boards
- Bilingual moderation
03
Deliverables
- Video highlights
- Verbatim themes
- Insight report
04
FMCG questions this answers
- Which pack sizes win in rural markets?
- How are D2C brands changing loyalty?
- What drives trial at the kirana store?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does focus group discussions cover for the fmcg industry?
Typical outputs include video highlights, verbatim themes, insight report, built around the questions that matter in fmcg.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
FMCG research in top cities
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- FMCG cati telephone surveys
- FMCG online surveys
- FMCG mystery shopping
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- FMCG competitor analysis
- FMCG brand health tracking
- FMCG customer satisfaction & nps
- FMCG product & concept testing
- FMCG pricing research
- FMCG market sizing & forecasting
- FMCG ethnographic research
- FMCG healthcare market research
- FMCG retail audit & distribution
- FMCG usage & attitude studies
- FMCG advertising & media research
Next step
Commission focus group discussions for your fmcg business.