FMCG · Mystery Shopping
Mystery Shopping for the FMCG industry
Measure the real customer experience in stores, branches, showrooms and call centres.
Quick answer
Market Research India offers mystery shopping for FMCG companies in India. Methods include in-store audits, phone mystery calls, digital mystery shops, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research for packaged foods, home care and personal care brands across general and modern trade. Mystery Shopping gives fmcg teams clear evidence for their decisions.
We design every mystery shopping study around the realities of the fmcg market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- In-store audits
- Phone mystery calls
- Digital mystery shops
- Compliance checks
03
Deliverables
- Scorecards
- Outlet rankings
- Photo and audio evidence
04
FMCG questions this answers
- Which pack sizes win in rural markets?
- How are D2C brands changing loyalty?
- What drives trial at the kirana store?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does mystery shopping cover for the fmcg industry?
Typical outputs include scorecards, outlet rankings, photo and audio evidence, built around the questions that matter in fmcg.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
FMCG research in top cities
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- FMCG b2b market research
- FMCG focus group discussions
- FMCG in-depth interviews
- FMCG quantitative surveys
- FMCG cati telephone surveys
- FMCG online surveys
- FMCG market feasibility studies
Show 11 more
- FMCG competitor analysis
- FMCG brand health tracking
- FMCG customer satisfaction & nps
- FMCG product & concept testing
- FMCG pricing research
- FMCG market sizing & forecasting
- FMCG ethnographic research
- FMCG healthcare market research
- FMCG retail audit & distribution
- FMCG usage & attitude studies
- FMCG advertising & media research
Next step
Commission mystery shopping for your fmcg business.