FMCG · B2B Market Research
B2B Market Research for the FMCG industry
Reach decision makers, procurement heads and channel partners across Indian industry.
Quick answer
Market Research India offers b2b market research for FMCG companies in India. Methods include cxo interviews, channel checks, distributor surveys, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research for packaged foods, home care and personal care brands across general and modern trade. B2B Market Research gives fmcg teams clear evidence for their decisions.
We design every b2b market research study around the realities of the fmcg market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- CXO interviews
- Channel checks
- Distributor surveys
- Buyer journey mapping
03
Deliverables
- Account landscape
- Decision-maker insights
- Go-to-market plan
04
FMCG questions this answers
- Which pack sizes win in rural markets?
- How are D2C brands changing loyalty?
- What drives trial at the kirana store?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does b2b market research cover for the fmcg industry?
Typical outputs include account landscape, decision-maker insights, go-to-market plan, built around the questions that matter in fmcg.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
FMCG research in top cities
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19- FMCG consumer research
- FMCG focus group discussions
- FMCG in-depth interviews
- FMCG quantitative surveys
- FMCG cati telephone surveys
- FMCG online surveys
- FMCG mystery shopping
- FMCG market feasibility studies
Show 11 more
- FMCG competitor analysis
- FMCG brand health tracking
- FMCG customer satisfaction & nps
- FMCG product & concept testing
- FMCG pricing research
- FMCG market sizing & forecasting
- FMCG ethnographic research
- FMCG healthcare market research
- FMCG retail audit & distribution
- FMCG usage & attitude studies
- FMCG advertising & media research
Next step
Commission b2b market research for your fmcg business.