Insurance · Customer Satisfaction & NPS
Customer Satisfaction & NPS for the Insurance industry
Measure loyalty and find the levers that keep customers coming back.
Quick answer
Market Research India offers customer satisfaction & nps for Insurance companies in India. Methods include nps programmes, csat surveys, touchpoint analysis, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research on purchase journeys, agent channels and claims experience for insurers. Customer Satisfaction & NPS gives insurance teams clear evidence for their decisions.
We design every customer satisfaction & nps study around the realities of the insurance market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- NPS programmes
- CSAT surveys
- Touchpoint analysis
- Closed-loop feedback
03
Deliverables
- NPS dashboard
- Driver analysis
- Action plans
04
Insurance questions this answers
- What stops people buying health cover?
- How do agents influence choice?
- How satisfied are customers with claims?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does customer satisfaction & nps cover for the insurance industry?
Typical outputs include nps dashboard, driver analysis, action plans, built around the questions that matter in insurance.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Insurance research in top cities
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19- Insurance consumer research
- Insurance b2b market research
- Insurance focus group discussions
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- Insurance quantitative surveys
- Insurance cati telephone surveys
- Insurance online surveys
- Insurance mystery shopping
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- Insurance market feasibility studies
- Insurance competitor analysis
- Insurance brand health tracking
- Insurance product & concept testing
- Insurance pricing research
- Insurance market sizing & forecasting
- Insurance ethnographic research
- Insurance healthcare market research
- Insurance retail audit & distribution
- Insurance usage & attitude studies
- Insurance advertising & media research
Next step
Commission customer satisfaction & nps for your insurance business.