MMarket ResearchIndia

Insurance · Quantitative Surveys

Quantitative Surveys for the Insurance industry

Statistically robust surveys with sound sampling designs across urban and rural India.

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Quick answer

Market Research India offers quantitative surveys for Insurance companies in India. Methods include capi, papi, stratified sampling, with fieldwork in 50 cities.

  • Proposal in 24 hours

    Scoped, itemised and fixed-fee.

  • 50 cities, 14 languages

    Our own supervised field teams.

  • Senior-led, NDA-first

    A research director on every project.

2,400+

Projects delivered

50

Cities with field teams

30

Industries covered

14

Indian languages

01

Overview

Research on purchase journeys, agent channels and claims experience for insurers. Quantitative Surveys gives insurance teams clear evidence for their decisions.

We design every quantitative surveys study around the realities of the insurance market: who buys, who influences the purchase, and how channels work across urban and rural India.

02

Methods

  • CAPI
  • PAPI
  • Stratified sampling
  • Weighting

03

Deliverables

  • Data tables
  • Dashboards
  • Significance testing

04

Insurance questions this answers

  • What stops people buying health cover?
  • How do agents influence choice?
  • How satisfied are customers with claims?

How we work

Our research process

  1. 01

    Discovery

    We turn your business question into clear research objectives.

  2. 02

    Design

    Sampling, method, questionnaire and discussion guides, translated into local languages.

  3. 03

    Fieldwork

    Supervised field teams with GPS, audio and back-check quality control.

  4. 04

    Analysis

    Statistical and thematic analysis by senior researchers.

  5. 05

    Insight

    Board-ready reports, dashboards and workshops with clear recommendations.

Before you brief us

Frequently asked questions

What does quantitative surveys cover for the insurance industry?

Typical outputs include data tables, dashboards, significance testing, built around the questions that matter in insurance.

Which cities can the study cover?

Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.

Request a proposal

Insurance quantitative surveys: get a proposal.

Next step

Commission quantitative surveys for your insurance business.

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