Insurance · Usage & Attitude Studies
Usage & Attitude Studies for the Insurance industry
A foundational picture of category usage, habits and attitudes.
Quick answer
Market Research India offers usage & attitude studies for Insurance companies in India. Methods include category deep-dives, habits and practices, attitudinal scales, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research on purchase journeys, agent channels and claims experience for insurers. Usage & Attitude Studies gives insurance teams clear evidence for their decisions.
We design every usage & attitude studies study around the realities of the insurance market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Category deep-dives
- Habits and practices
- Attitudinal scales
- Occasion mapping
03
Deliverables
- Category map
- Opportunity sizing
- Segment profiles
04
Insurance questions this answers
- What stops people buying health cover?
- How do agents influence choice?
- How satisfied are customers with claims?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does usage & attitude studies cover for the insurance industry?
Typical outputs include category map, opportunity sizing, segment profiles, built around the questions that matter in insurance.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Insurance research in top cities
20More insurance services
19- Insurance consumer research
- Insurance b2b market research
- Insurance focus group discussions
- Insurance in-depth interviews
- Insurance quantitative surveys
- Insurance cati telephone surveys
- Insurance online surveys
- Insurance mystery shopping
Show 11 more
- Insurance market feasibility studies
- Insurance competitor analysis
- Insurance brand health tracking
- Insurance customer satisfaction & nps
- Insurance product & concept testing
- Insurance pricing research
- Insurance market sizing & forecasting
- Insurance ethnographic research
- Insurance healthcare market research
- Insurance retail audit & distribution
- Insurance advertising & media research
Next step
Commission usage & attitude studies for your insurance business.