Insurance · Product & Concept Testing
Product & Concept Testing for the Insurance industry
Test concepts, prototypes, packaging and taste before you launch.
Quick answer
Market Research India offers product & concept testing for Insurance companies in India. Methods include central location tests, home-use tests, monadic testing, with fieldwork in 50 cities.
Proposal in 24 hours
Scoped, itemised and fixed-fee.
50 cities, 14 languages
Our own supervised field teams.
Senior-led, NDA-first
A research director on every project.
2,400+
Projects delivered
50
Cities with field teams
30
Industries covered
14
Indian languages
01
Overview
Research on purchase journeys, agent channels and claims experience for insurers. Product & Concept Testing gives insurance teams clear evidence for their decisions.
We design every product & concept testing study around the realities of the insurance market: who buys, who influences the purchase, and how channels work across urban and rural India.
02
Methods
- Central location tests
- Home-use tests
- Monadic testing
- Sensory panels
03
Deliverables
- Go/no-go scores
- Optimisation guidance
- Volume forecasts
04
Insurance questions this answers
- What stops people buying health cover?
- How do agents influence choice?
- How satisfied are customers with claims?
How we work
Our research process
- 01
Discovery
We turn your business question into clear research objectives.
- 02
Design
Sampling, method, questionnaire and discussion guides, translated into local languages.
- 03
Fieldwork
Supervised field teams with GPS, audio and back-check quality control.
- 04
Analysis
Statistical and thematic analysis by senior researchers.
- 05
Insight
Board-ready reports, dashboards and workshops with clear recommendations.
Before you brief us
Frequently asked questions
What does product & concept testing cover for the insurance industry?
Typical outputs include go/no-go scores, optimisation guidance, volume forecasts, built around the questions that matter in insurance.
Which cities can the study cover?
Any combination of our 50 Tier 1 and Tier 2 cities, plus rural clusters where needed.
Keep exploring
Explore more
Insurance research in top cities
20More insurance services
19- Insurance consumer research
- Insurance b2b market research
- Insurance focus group discussions
- Insurance in-depth interviews
- Insurance quantitative surveys
- Insurance cati telephone surveys
- Insurance online surveys
- Insurance mystery shopping
Show 11 more
- Insurance market feasibility studies
- Insurance competitor analysis
- Insurance brand health tracking
- Insurance customer satisfaction & nps
- Insurance pricing research
- Insurance market sizing & forecasting
- Insurance ethnographic research
- Insurance healthcare market research
- Insurance retail audit & distribution
- Insurance usage & attitude studies
- Insurance advertising & media research
Next step
Commission product & concept testing for your insurance business.